Keeping in mind our target audience, we came up with the idea of focussing on bringing about nostalgia during the monsoon season with the hashtag #RoyalYaadein. This cinemagraph made our target audience, i.e. Desis living abroad; relive their memories, and generate the emotion of nostalgia. As a campaign, we tapped on people’s emotions so that we could get more engagement by asking them to share their happy memories. Our skilfully-created cinemagraph helped gain momentum as it could capture people’s attention.
As a result, we were able to gain more traffic and get people to start a conversation.
Once the theme was finalized, we started tweaking the draft as per the client’s feedback. Only when the client was 100% satisfied, we successfully finalized the logo.