Running a Contest on Facebook is a strategy that has yielded positive results when it comes to increasing traffic to a brand’s page. We regularly plan contests and campaigns on a brand’s pages to get more traction, increase engagement, and build brand awareness.
During Diwali, we held this contest for one of our clients using a dedicated Facebook tab. The client was one of the major food brands we worked with. Since it was the festive season & our target audience for the brand were Desis living abroad, we were able to get over 400 entries in the duration of 15 days..
Once the theme was finalized, we started tweaking the draft as per the client’s feedback. Only when the client was 100% satisfied, we successfully finalized the logo.