Special Ingredients That Make The Perfect Facebook Post
Social media is a great platform to promote your business. And we’re all on an endless quest to find the infallible formula for the perfect Facebook post… the one that leads to thousands of likes & shares and brings the desired attention to our business.
If you remember these few things each time you post, you’ll have a better chance of connecting with your fans.
Here are some key ingredients for the perfect Facebook Post
- Copy is king
Did you know; in just about 150 minutes your post will have made 75% of its lifetime impressions; and it’s super important to make the most of this time. Clear and concise copy lets your audience spend more time paying attention to your key message; rather than decoding what you are trying to say. Hence, ensure, to keep the copy short; our audiences’ time is important so we need to get the message across in as few words as possible.
- Create intrigue
There are a lot of posts which give you just a part of the information known as the ‘Clickbait’ whose main goal is to get users to click on a link to go to a certain webpage. Such posts have sensational headlines which typically aim to capture the ‘curiosity gap’ of the user, providing just enough information to make readers curious, but not enough to satisfy their curiosity without clicking through to the linked content. Doing this increases traction to your website and brings brand awareness.
- Looks matter
When you combine great writing with appealing visuals, you’ve won half the battle of creating the perfect Facebook post. Instead of just images, you can occasionally try things like video content, blog links, GIFs, or other media resources relevant to your business. However, when dealing with videos and GIFs ensure they are under a minute or 30 seconds.
- Timing is everything
The perfect Facebook post for your brand is about more than just the content. Even if you have the best content, if you’re posting it at a time when your audience is asleep or inactive you aren’t going to see great results. So know when and how often to post. To find the optimal time to post, test a variety of times to see where you get the most activity. Brands should also know how often to post, too many posts can be annoying and too less can lead to less branding. Hence strike the right & the desired balance.