For Nest Bedding, we created high quality mini-infographics that are visually intriguing and put information across in a simple manner. Compared to a full-fledged infographic, mini-infographicis a more viable option for Facebook because it is more compact and can be viewed better via mobile phones.
We focused on health issues that are caused by sleep deprivation, which the audience could relate to. Since the brand produces beddings and mattresses, we were able to capture attention through a theme that’s related to the products. Therefore, we not only created awareness, but also encouraged active participation from the audience’s side through the mini-infographics.
Once the theme was finalized, we started tweaking the draft as per the client’s feedback. Only when the client was 100% satisfied, we successfully finalized the logo.