When you think of Pinterest, think of it as a big visual search engine. Throw away the misconception that it is only used by women to research recipes and weddings decors. Pinterest recently announced that it has over 200 million active users every month, which is 50% growth over the past year. Therefore, it means over 200 million missed opportunities if your brand does not use Pinterest.
One of the biggest factors why your brand should use Pinterest is that it converts more browsers into potential buyers. A lot of brands miss the fact that Pinterest is an excellent tool to help increase links back to your website, which in turn, drives a lot of traffic. We help create visually appealing and relevant content that makes people follow the brand’s links. Just imagine how many visitors you can bring to your website by posting images of your products!
Pinterest users seek ideas and inspiration, right from crafting to travel. It covers every niche, making it one of the highest used platforms on the internet. Compared to other social networking sites, in which posts are more short-lived, Pinterest can drive traffic for months. We continuously update and expand the network in order to drive more traffic and increase engagement.