What is a logo? A logo is a combination of text and visual imagery that serves two purposes: it tells people the name of the company, and it creates a visual symbol that represents your business. Logos create a powerful symbolic association with people’s memory and help boost Brand Recall.
Having a professional, well-designed logo builds trust. Potential customers are more likely to connect with you if you have a well-designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services.