Instagram Guides : An initiative to promote, support and strengthen well-being during COVID-19


Instagram Guides is a new feature rolled out by Instagram amidst the pandemic for its users. This feature’s real goal is to make tips and recommendations easily accessible to the audience.

Instagram Guides help their users to efficiently discover helpful content from their favorite content creators, public figures, organizations, publishers on Instagram.

This feature now focuses on spreading awareness and extending a helping hand in maintaining the physical and mental wellness of its users. It enables content creators to connect with organizations to share resources during the pandemic.

The content includes tips on physical wellness or managing anxiety or grief.

Here’s a list of some accounts who have participated in this initiative of Instagram.

Let’s see how it looks and how we can access it.

As this feature has not been made public yet, it is available only for the above few accounts which are approved by Instagram.

You will be able to see the Guides Tab on the creator’s profile as shown below:


If you like some content shared by the creator it can be easily shared on your Instagram story for your followers.


The below-highlighted book type icon will give you access to all the guides shared by the creator so far.


This feature is going to take Instagram a step closer to becoming a one-stop-shop for all kinds of content that makes scrollable content easily accessible on Instagram itself.

Tell us what you think about this new feature in the comments below and stay tuned for more exciting digital media updates.

Read our previous blog on 13 Instagram Story ‘Secrets’ You Need to Know