Impactful Social Media Campaigns of 2017
Social Media is a powerful tool. It has the power to change the world for the better! With time, the minds behind social media campaigns have reached new heights with their strategies and concepts. One of the main ingredient for a perfect and successful campaign is creativity. A good social media campaign has the power to engage, inspire and boost awareness. Here are some of the best social media campaigns of 2017!
1.Mr. Clean – Super Bowl Ad
Super Bowl is huge in the United States; any ad screened before, during or after the game is sure to garner a lot of attention. This secret was cracked by Mr. Clean, an American cleaning company, owned by Proctor and Noble.
Mr. Clean had unique and quirky ads screened during this period that had light-hearted romance as their theme. They created a buzz on social media around the launch of the ad. Thus, ultimately reaping 11,700 mentions across Facebook, Twitter, and Instagram in just one minute! Mr. Clean played it smart by adding a romantic touch and targeting the upcoming Valentine’s Day too!
Conclusion: Teasers are a good way to build curiosity and to increase engagement and reach.
2.Heineken – Social issues
#OpenYourWorld by Heineken, achieved what Kendal Jenner’s Pepsi Ad couldn’t. Here, they called in people with actual differences like feminist and anti-feminist and made them do team-building activities before unveiling their difference in opinions. They then had to option to share a Heineken and discuss their difference – which each pair chose to do!
Their main platform was Facebook through which they reinstated a belief in humanity and understanding. This video received 3 million views in just eight days since its launch, with over 50,000 shares in its first month and trending hashtag #OpenYourWorld.
Conclusion: Social issues can be highlighted via great concept ads.
3.Salt Bae – NusretGökçe
NusretGökçe, an ordinary man garnered extraordinary attention via his well strategized Instagram plan called ‘Salt Bae’. This prompted him to share the original video with the important keywords and hashtags on other social media platforms. Instagram helped him get quick traction and almost instantly made him famous. It made him so famous that he’s now in the process of opening his first restaurant in London due to popular demand.
Conclusion: Budget is not important if you focus on creativity.
4. #WeAccept – Airbnb
Airbnb published a video on Instagram to show their support for acceptance of people belonging to different places, regions and backgrounds. Without directly saying anything, this campaign was aimed at voicing their opinion at the political policy doing rounds during that time. The ad was played during Super Bowl, just days after President Trump’s Travel Ban. Thus, cementing themselves as an open-minded brand.
It could be a huge risk, doing what they tried to do but lucky for them, the campaign was a success. It brought a sense of connectivity and thus began a positive consumer reactivity to the brand. This ad garnered almost 5 million views within its first month on YouTube and 100,000 views on Instagram.
This unique ad also garnered celebrities’ and politicians’ attention including American Football legend Joe Montana, former Labor Foreign Secretary David Miliband, as well as former US Secretary of State John Kerry.
Conclusion: Timing is as important as the concept and strategy.
If you have any other campaigns that you love, do share them with us in the comments section. Meanwhile, stay tuned for all Social Media updates!