How To Optimize Your YouTube Channel
Brands are actively using Facebook, Twitter, and other social media platforms. However, when it comes to YouTube, it’s a whole different ballgame! With over 1 billion users, population spread across 88 countries in 76 languages, YouTube is a goldmine when it comes to online marketing. But why aren’t marketers using the platform more? One of the reasons is that people get on YouTube to view content, not to share content. The good news is, when someone arrives at your YouTube channel, it means that they are ready to hear what you have to say. With video being the highest consumed content online, how does one compete and make sure that your videos are being watched? Clatter Chatter will guide you on how to optimize your channel.
Choose Your Feature Video Wisely
Feature video is the one that people see when they click on your channel. In other words, it’s like an introductory video to your channel. Therefore, it is important to make sure that it is the most relevant to your channel. You can either choose from your uploaded videos or create a new one specifically for this. We suggest the latter as you can welcome viewers and briefly explain about you and your channel, and what it offers.
Focus on Keywords
To increase viewership and subscribers in the initial phase, the proper use of keywords is a must. Both Google and YouTube rely hugely on keywords to steer people to specific content they are searching for. In order to do this, you should place keywords in both your video title and description. For example, if your video focuses on baking, using keywords like “How to bake a cake” will get you more clicks. Also, make sure you use relevant tags when uploading your video.
Use Attention-Grabbing Thumbnails
As much as it is important that your video title must be catchy, the thumbnail also needs to be able to catch people’s attention when they are scrolling through videos. Similarly to how text-based content works, videos with a catchy thumbnail tend to rank higher. Therefore, if you’re just starting out your YouTube channel, use a thumbnail that will make people look twice.
Use YouTube Cards to Increase Engagement
YouTube cards are interactive panels that slide in and out while your video is playing, encouraging further interaction with the viewer. Why is it important? YouTube rewards channels that have longer average watch time because the longer people are staying in your channel, the more ad revenue YouTube can earn. Through YouTube analytics, you will be able to see the exact point where viewers tend to abandon your videos. At that point, you can add a card for recommended video so that they stay longer in your channel.
Curate Your Playlist
To make sure that your videos are being watched and viewers stay longer in your channel, one of the tricks is to make a playlist of your videos. When a video is being played, YouTube recommends another video to watch which can be yours or someone else’s. When a user plays a video from your playlist, your videos will be auto-queued, which means they will be staying longer in your channel.
Add Subscription Link
Usually what people do is that they add links of their YouTube channel on websites. Instead of that, we suggest using sub-confirmation link. When people click on the sub-confirmation link, the first thing they will see is a popup asking them to subscribe to your channel. It’s more direct and requires lesser effort from the viewers.
There you have it, folks. Simple and effective ways of increasing your viewership and subscription for your YouTube channel. For all your video marketing queries, contact Clatter Chatter at +1 650-296-2506.