Every second, there’s someone somewhere searching something on the internet and these searches include results with Google ads and organic ads. They appear on top of organic ads and are denoted with green “Ad” label. These ads are paid by businesses in order to increase their visibility and drive traffic to their website through Google Adwords, Google’s online advertising service. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.
Google also offers Display Ads, which are ads that will appear on third-party websites that are partnered with Google. Google ads on these websites may appear in text, image, video, or rich media format. The cost of Google ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more.
Advertising on Google can be an extremely beneficially for businesses as it is one of the most effective ways of reaching new customers and grow your business. Some of the important reasons why Google Adwords should be used are that it gives the business instant visibility, you know exactly what is happening with the ad and the money you paid for, and the flexibility of the marketing platform according to your business’s needs and target.