Ten Essential Digital Media Practices For Businesses – Part II
Digital world is quite vast and chances are that your brand’s identity may get lost amidst all the clutter. We have consolidated our years of knowledge about the digital world in this blog to help you narrow down your social media practices.
In the last blog, Ten Essential Digital Media Practices For Businesses – Part I, we shared how having a Google My Business account, sharing engaging content, using SEO, having a social media presence, and running paid Ads can help your business grow. Now let’s move ahead, and explore five more practices that you should follow to make a mark in the digital world.
Respond to your reviews
Whether it is google my business reviews, comments on Facebook, Instagram, or Tweets, you must reply to your reviews.
Your followers are trying to reach out to you; they are making an effort to leave their comments/feedback on your profiles. By responding to the reviews timely, you will build a stronger relationship with your followers.
Use high-quality content that has an empathetic tone to add a human touch to your replies. This activity will help you increase your online engagement and gather a more extensive fan base.
Be active on YouTube
Video content is trending now and works well in interacting with the audience. YouTube is known to be the world’s second-largest search engine after Google. Hence, hosting videos on YouTube increases their visibility.
However, you may not create an impact simply by uploading content on YouTube. What you should instead do is, keep track of the performance of each video. Study it over a period of time. By doing so, you ensure to offer the right kind of content to your audience.
Also, appreciate your followers’ support and love in the comments. Make short videos or snippets and keep them relevant.
Choose the best time to post
If you observe, every platform has a specific type of audience active on that platform within a particular time range. Furthermore, your brand’s target audience may have a specific time range too.
As per your product or services, understand your online user’s pattern and try to post within an apt time window to get more visibility. For example, if you own a cafe with home delivery services, make sure your posts are shared 1-2 hours before general meal times in your location.
Every social media platform shares insights of the time and days when your page had high activity. You can even find which post performed best in terms of likes, shares, and comments. Studying these reports will help you plan an efficient digital marketing strategy.
Make sure you share Blogs often
Blogs are a heavy-content-based mode of sharing helpful information. They interest your users and speed up your SEO activities. Make sure you keep an eye on industry-based trending keywords and share blogs related to the same.
In addition to this, blogs keep your websites relevant in search engines. You can also embed YouTube videos in blogs and cross-promote them across various digital platforms.
If you are an e-commerce brand, you can hyperlink your products and increase your chances of direct sales.
Make the most of PPC campaigns
Showing up first in the search results has innumerable benefits; however, it takes a lot of time and effort to establish this presence organically. What you can instead do is, start small but efficient pay-per-click advertising campaigns. Such campaigns will boost SEO activities and help your brand rank in one of the top 10 searches.
However, executing a PPC campaign is a skill-based task. You need to understand your online competitors and study your target group in-depth to make the most of it.
If need be, hire a digital marketing agency to help you with PPC campaigns. These agencies will optimize your budget while delivering excellent results.
Writing a marketing plan seems easy, but executing the same can have its share of challenges. At Clatter Chatter, our experts study the latest updates and trends to design result-driven campaigns to benefit your brand. The practices shared in this blog and the previous one will help you establish a strong base in your digital journey.
We will share more helpful blogs and articles in the future, so stay tuned and follow us on