5 SEO Mistakes That You May Be Making in 2018
With digital marketing coming into picture, brand management and marketing has taken a completely new turn. It is safe to say that brands that invested in digital media grew faster than the ones which didn’t. Everything that used to be on billboards, magazines, flexes and newspapers has shifted to the digital medium. In today’s time, web banners act like billboards and websites work much better than newspaper ads.
Growing your business and building your brand is not about pamphlets anymore. In today’s time, social media is the heart and soul of marketing because search engine pages are where the money lies. And, in the past 6-7 years, SEO (Search Engine Optimization) has evolved greatly.
A good SEO strategy can make you go from rags to riches in no time! However, there are some brands making deadly mistakes that could be and should be avoided. Here are some mistakes that you need to let go if you want SEO to work for your brand:
- Ignoring the Mobile Users
According to some studies more than 60% of the searches are now done on mobile devices. So, if you are still ignoring the mobile users, then you are losing out on a large audience and customers. Most people think that the page speed optimization is the only factor to target the mobile users but there’s more. To grab the attention and ace in this section you need to have the following things in mind:
- Short and catchy website
- Specific meta tags to target mobile users
- Short ‘contact us’ forms
- Avoiding ads in content
- Not paying attention to keywords
Keywords play a major role in SEO. It is important to know all your business-related keywords. But that’s not it; it is also very important to know which keywords will help to generate more sales and which keywords will help raise brand awareness. It is not right to mix both of them. Make use of various software and websites available to know what is trending real-time and boost your reach with relevant keywords.
- Ignore link quantity
At one point of time building links was more important than the quality. However, today, Google has cracked down several spam links and shut those that are trying to manipulate Google’s rankings. The key to succeed is generate organic clicks and searches. You can do this by sharing good quality and engaging content. Guest blogging, infographics, interactive videos etc. are easy methods to earn natural visitors.
- Not have a user-friendly website
Have you ever watched a video and thought that it could have been better, and some things could have been omitted? It is the same with a website. Your website should be structured in such a way that it is smooth and easy to use. Rope in a SEO expert to get the best results.
- Not going social
If you own a business and a brand and have not yet invested in social networking platforms, then you must rethink. Social media is a friend to businesses today. It has the power to make your brand reach new heights and make it an international entity. So, get creative, share on social media and connect with your customers; it’ll help your brand.
If you want to brand to grow, gather traffic and generate sales via Social Media, you can get in touch with us to know more. Our expertise can help build your brand and roar in the digital world. Contact us at firstname.lastname@example.org to get started.