Pay Per Click
Pay-per-click (PPC) is an online advertising model in which advertisers can display ads for their goods and services when people enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name ‘pay-per-click’. One cannot simply pay more in order to make sure that their ad appears more prominently. Ad Auction is an automated process that Google and other major search engines use and it involves bidding on keywords relevant to the business.
How is PPC good for your business? Research indicates that people click on paid ads more as long as the products and services advertised fit the user’s search. The unique advantage of PPC marketing is that Google doesn’t just reward the highest bidder for that ad space, but rewards the highest quality ads. The better your ads, the greater your click-through rates will be.
At Clatter Chatter, we make sure that we do a thorough research on keywords, which is incredibly important. We will constantly manage your ad so that it continues to be effective. We will expand the reach of your PPC by adding keywords that are relevant to your business and review those that are under-performing and remove them if necessary. We will improve your ad by splitting your ad groups into smaller, more relevant ad groups, which will help in more targeted ad text and landing pages. Simply put, we will continuously optimize your PPC campaigns so that your business will be able to grow customer base.